ENGT 10B  Technical Sales Strategies

2 Units (Degree Applicable)
Lecture: 18   Lab: 54
Prerequisite: ENGT 10A

Case studies and experiential lessons on the development and application of technical sales strategies. Specific topics will include developing pricing and distribution strategies, managing a sales staff and channel, developing sales teams and global sales plans, bid and negotiation strategies, time management skills, and implementing sales automation technologies.
Course Schedule