JOUR 108  Introduction to Public Relations

3 Units (Degree Applicable, CSU, C-ID #: JOUR 150)
(May be taken for option of letter grade or Pass/No Pass)
Lecture: 54   

Theory, principles, and professional practice of public relations. Concepts of planning and executing effective communication strategies including writing news releases and press pieces and writing for and distribution through traditional, online, and social media outlets, for any organization.
Course Schedule